Delicious food, welcoming service, and a tantalizing drinks list are some of the most visible elements of creating a restaurant, but the interior of the space is also very important for creating the ambiance and mood of your dining establishment.
It needs to be just right.
This is because the interior design choices at a restaurant have a psychological effect on how customers feel at the establishment — and how much they enjoy their food.
From the furniture to the type and volume of the music being played in the background, and the placement of dishes on the menu, here are four tips to make your restaurant interiors more appetizing.
1. Comfortable furniture
Your first priority should be to ensure the comfort level of the furniture at your restaurant. Depending on the type of restaurant you operate, you want to have a different standard of comfort and luxury.
If you operate a formal dining establishment, fill your interior with furniture that is classic yet comfortable enough to keep your diners pleasantly dining for a while.
On the other hand, if you have a more casual dining establishment and are looking for a faster diner turnover, you don’t want your seats to be too comfortable — otherwise, diners may never leave.
Regardless, the furniture you choose should be sturdy enough to endure the wear and tear of a bustling restaurant, while at the same time remaining attractive in terms of look and feel to your guests.
Make sure you purchase easy-to-clean furniture in simple designs, which means you will need to bypass ornate styles with lots of elaborate carvings and crevices.
2. Soft and flattering lighting
Have you ever wondered why so many high-end restaurants serve meals by candlelight? Well, candles create an incredibly flattering ambient glow, which sets the atmosphere for diners.
Even if you don’t use candles, you still want to have soft, warm and flattering lighting so that your diners feel relaxed and comfortable. The psychology of this type of lighting ensures that patrons are confident and relaxed while in your establishment, meaning they will (probably) want to spend more time — and money — in your eatery.
Work with an industrial LED lighting company when installing your commercial LED Lights.
What you don’t want to do? Have downlights over the tables that cast shadows over your customer’s faces. Not only is this unflattering lighting for everyone in the restaurant, but it can also make guests feel uncomfortable. Not the vibe you want to go for!
Restaurants that utilize renovated spaces often use large windows and skylights to get the most out of their space.
Either way, make sure you have individual remote controls and dimming and color options in your restaurant so you can set the perfect lighting.
3. The appropriate music level
There is nothing worse than being in a restaurant and not being able to hear or focus on what your companions are saying. That being said, good acoustics is one of the hardest aspects to get right in the interior design of a restaurant.
If you are running a fine dining restaurant, your patrons are going to expect a quietly pleasant setting. Keep in mind that if your space has wood or tile floors, or high ceilings, any noise will echo more — especially when you throw in a few dozen customers and staff! One option to reduce sound is by employing area carpets.
4. Menu design
In too many restaurants, not enough time and energy is spent on menu design. As the official map to your restaurant, your menu should be a clear representation of the personality of your restaurant. It should also promote your top dishes and entice customers to return to your spot frequently.
Pay attention to the colors and the vibes your menu gives off and ensure it works with the interior decor of your space and your overall brand vision. Prior to making a decision on where to eat, many diners look at menus online, so you want to make sure it entices them to walk through your doors as well.
Don’t have an overly-complicated menu (this is a surefire way of frustrating your customers), and instead ensure your most popular or profitable dishes are highlighted or at eye level. This will put them right in front of your diners. Additionally, the upper right hand corner of each menu page is another perfect place for highlights.
Another tactic for menu design is to put a border around the items you want to highlight, which will automatically pull the eye of your customers.
All of these menu tips are meant to increase the likelihood of profitable sales.
Every dining establishment is different — that is what makes them stand out! So while these tips are applicable across the board, the truth is that every restaurant design project should be considered on its own.
The color and texture schemes play a significant role in setting the ambience and will depend on what kind of space your style of restaurant warrants. When designing the interior, keep in mind how you want diners to feel when they first step inside — work with a professional restaurant interior designer in Dubai (or wherever you are located) to make these crucial interior decisions.
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